Information Collection and Use
Google Analytics and Advertising Services
Our website uses Google Analytics and Google Ads to help us understand how visitors interact with our site and to provide relevant advertising about our tow truck services.
What We Collect:
- Information about your device (browser type, operating system, mobile device identifiers)
- Your IP address and general location information (city/region level)
- Pages you visit on our website and how you interact with our content
- Information about how you arrived at our website (referral sources)
- Cookie data and unique identifiers
How Google Services Work:
- Google Analytics uses first-party cookies to analyse website traffic and user behaviour to help us improve our services
- Google Ads uses both first-party cookies (set by our website) and third-party cookies (set by Google) to show you relevant advertisements for our tow truck services when you visit other websites
- We may use Google Analytics Advertising Features including Demographics and Interest Reporting, and Remarketing to show ads to people who have previously visited our website
Your Privacy Choices: You can control how your information is used for advertising:
- Opt out of personalised ads through your Google Ads Settings
- Install the Google Analytics Opt-out Browser Add-on to prevent your data from being used by Google Analytics
- Adjust your browser settings to block or delete cookies
- Use your mobile device’s advertising settings to limit ad tracking
Data Sharing: When you use our website, your information may be processed by Google on servers located in the United States and other countries where Google operates facilities. Google is certified under relevant data transfer frameworks and implements appropriate safeguards.
Your Rights Under Australian Privacy Law
Under the Australian Privacy Principles and recent privacy law reforms, you have the right to:
- Request that your business delete their personal data where it’s no longer necessary, consent has been withdrawn, or the data has been unlawfully collected.
- Access the personal information we hold about you
- Request correction of any inaccurate information
- Object to certain data processing activities.
- Withdraw your consent at any time
Data Security and Breach Notification We implement reasonable security measures to protect your personal information. If we experience a data breach that could harm you (e.g. identity theft, financial loss), we will notify both affected individuals and the OAIC promptly.
Contact Us If you have questions about how we handle your personal information, want to exercise your privacy rights, or need to contact us about our privacy practices:
FS Towing
Email: [email protected]